The author made a commitment to change their behavior in relation to the single-use coffee culture. They used their favorite reusable mug and curiosity to understand what it takes to cultivate the habit of reusing a coffee cup.
The to-go culture has become increasingly popular, allowing customers to take away hot beverages and businesses to use them as mini billboards to market their brands. This has led to increased volume and brand exposure, making it a win-win situation.
The PortaVia Universal To-Go Lid retrofits onto any drinking vessel and instantly turns it into a travel cup, preventing spills and retaining the drink's temperature. It also has an integrated sipper.